Friday, January 30, 2015

The Single Most Important Word For Entrepreneurs

For the past few years now, Andrea and I have been building Engraving Amore from the ground up.  We have done extensive research and testing, designed some fun and unique products, spoken to vendors and customers, sweated about financial decisions, learned what we could about the legal and accounting side, the list goes on and on.  I have learned so much, and I look forward to learning more.  There is one thing, however, that I have learned above all else.  There is a single word that you need to know and use, regularly and with enthusiasm, when you are creating a business from the ground up.  I believe that it is the most important word for any business owner, whether it is a small business of two or three employees, or if they are the CEO of a major company.  It is the word that opens doors.  That word is "yes".

How I Learned The True Power of Yes

Our First Sale

The real value of the word yes came to me last week.  From Engraving Amore's very first sale (over a year ago), Andrea has noticed my desire to tell a customer, "Yes, we can do that."  And, frankly, she's even laughed at me about it on occasion.  But, whatever it was, we did it, even if it was the first time we did it.  Last week, we had another situation come up. A friend and fellow businessman we met this past fall, a woodworker, unfortunately had a fire in his shop.  His equipment and inventory were ruined.  He called us on Sunday about an order the customer was supposed to have by Friday.

"Yes, Marcy, We Got You Covered"